Creativity and Community to Navigate Rough Waters
We are witnesses to a changing time that affects our daily life and affects business, especially small and medium sized business. In the specialty coffee business, there has always seemed to be a stronger sense of connection between the different actors of the value chain. A value chain describes all the steps or activities needed to create a product or service. In the case of coffee, some of the actors are producers, processing plants or mills, exporters, importers, roasters, coffee shops, retail stores, and finally the final consumer. As the last days have unfolded with the impact of COVID-19 in the specialty coffee industry worldwide, I found some very specific lessons on adapting to changing environment, putting creativity to work and engaging the community as strategies to remain afloat during these rough times. Today I want to share with you one of these lessons: Transparent, direct messages can engage your clients in a good cause that will also keep you in busi
